Domino’s Dishes Out a Hot Campaign
To many brands, listening to consumers means conducting a few focus groups and studying a report or two. But how much does that really accomplish? Are they just “protecting” themselves from the truth...
View ArticleInvestment Firm BVP Celebrates Blunders with “Anti-Portfolio”
Everyone is allowed a few screw-ups, right? Problem is, for Bessemer Venture Partners––a goof or two meant missing out on little-known start-ups such as Google, Ebay, and Apple for what would have...
View ArticleThe Key to Branded Content is Quality
The ship has sailed on the discussion about whether or not brands should embrace content marketing and start owning their own channels to connect directly with their audience. It’s clear that the...
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